The Course
Diving straight into the bustling world of personal branding, this course is your ultimate playbook for navigating the twists and turns of the job search. Whether you're in or fresh out of school, looking to climb the career ladder at your current company, or ready to leap into a new industry entirely, you'll grasp the art of marketing yourself like a pro. We’ll be unpacking the secrets of creating a standout personal brand, mastering the nuances of effective communication, and leveraging LinkedIn to solidify your online presence.
But hey, we're not just talking theory here; it's all about the real deal! You'll get your hands dirty with practical exercises that immediately move your search forward, toward your immediate professional pursuit. By applying the tactics and strategies outlined in this course, you will define your personal brand and market yourself by crafting a resume, cover letter, and correspondence that resonates with employers, connects you with professionals and companies that align with your career goals. Get ready to transform how the world sees you and seize the career opportunities you deserve – it's time to shift gears from learning to living it!
Welcome to school2life!
What you will learn
When I first put this course together, I was laser-focused on providing you with the practical tools and insights you needed not just to step into the job market but to truly shine. For starters just like you, it's all about laying down a solid foundation and demystifying the process of marketing yourself effectively. In this course, I have created a roadmap to help you articulate your unique value, cultivate a personal brand that resonates, and master the art of networking both online and offline. I've meticulously organized every module to reflect real-world scenarios and included actionable steps that you can take immediately. I'm excited for you to dive in because I know just how empowering it is to have a sense of direction and clarity when you're on the cusp of launching or elevating your career. The strategies you'll learn here are the same ones that have helped countless others to stand out and succeed, and I'm confident they'll do the same for you.
Curriculum
- Market & Brand Yourself for Career Success (1:47)
- Brand Exploration: Assess brand attributes and customer experience (3:17)
- Professional You & the Essesnce of Your Personal Brand (4:25)
- Understand the Job Search Process (5:28)
- Stage 1: Organize Your Search (8:11)
- Set-up your WIP Spreadsheet: Your Job Search GPS (6:10)
- Stage 2: Self-Assessment, Prioritize Your Skills & Explore Interests & Hobbies (6:13)
- Stage 3: Job Assessment: Identify Realistic Companies & Jobs to Pursure (3:04)
- Stage 4: Define Your Brand Story: Resume Styles, Preparation Tips, Outline Development & Structure (23:40)
- Launching Your Brand: 10 Steps to Creating a Stellar LinkedIn Profile (9:01)
- Stage 5: Marketing Yourself: Cover Letter Format, Tactics & Strategies (8:30)
- Stage 6: Building Your Brand Community: Networking - Creating, Managing & Maintaining Your Professional Network (5:42)
- Tell Me About Yourself: Create Your Elevator Pitch (5:53)
- Networking Strategy #1 Network Introduction Request Email (9:01)
- Networking Strategy #2: Campaign for Yourself (5:08)
- Networking Strategy #3: Informational Interviews (THE BEST STRATEGY) (9:12)
- Stage 7: Research to Find Open Postions (2:33)
- Stage 8: Apply Apply Apply (6:22)
- Stage 9: Interview Process and Types of Interviews (15:12)
- Interview Questions, Answer Strategies & Additional Guidence (7:42)
- Realistic Salary Expectations & Salary Interview Question (10:38)
- Stage 10: Your Last Impression: Tactic & Strategies for Creating Impactful Correpondence (2:56)
Instructor
Susan Newman is an experienced educator and marketing professional who has been instrumental in guiding individuals through the transition from academic environments to the bustling world of modern careers. With a rich background in both entertainment and experiential marketing, Susan's expertise bridges the gap between the evolving job market and personal branding, ensuring that her students not only understand the value of their experiences but also how to market themselves with sophistication, relevance, and confidence, both today and in all their career pursuits.
Her passion for the subject is evident in her dynamic teaching style, which encourages learners to think creatively and strategically about their personal brand. Susan's involvement in the "school2life: Marketing & Branding Yourself for Career Launch, Advancement & Pivots" course stems from a steadfast commitment to helping people at various stages of their careers to harness the power of self-assessment and marketing to stand out in a competitive job market, pivot to new fields, or climb the corporate ladder. Her ability to connect with students and professionals at all levels and inspire them to embrace their unique stories has made her an invaluable resource for anyone looking to make their mark on the world.
