This course will explore the important concept of marketing yourself for career success. Just like a business markets its products or services to attract customers, individuals must market themselves to stand out in the competitive job market. By understanding how to market yourself effectively, you can successfully position yourself for career launch, advancement, and pivots.

Key topics covered in this course include:

• Personal Branding
• Defining & Designing Professional YOU
• Create Your Personalized Search GPS /Organizational Management System
• Self-Assessment: Define and Prioritize Relevant Strengths and Capabilities
• Job Assessment: Define Relevant Opportunities to Pursue Immediately
• Job Search Strategies: Define Your Personal Brand & Strategically Market Yourself
• Resume Outline Development: Outline Individual Skills and Experiences to Showcase Capabilities and Potential
• Resume Format: Marketing Yourself via Content
• Cover Letter: Utilize Personal Branding, Review Outline, and Writing Strategies
• Create, Manage & Maintain Your Professional Network: Game-time!
• Develop Competitive Correspondence: Meeting Requests, LinkedIn Connections, and Meeting Requests, Follow-up Notes, and more.
• Develop a Strategic Networking Plan: W.I.P for Daily Tasks
• Interview Process Tactics & Strategies
• Creating a Compelling LinkedIn Profile
• Effective Networking Techniques: Info Interview, Socials, Campaigning for Yourself, Holiday Cards, and more

By completing this course, you will gain insights into:

• Distinguishing yourself from others to be a competitive candidate in your career pursuits
• Articulating your strengths and skills with relevance, sophistication, and confidence,
• Forming pathways for career advancement

Through this course, you will learn how to differentiate yourself from others, communicate your strengths and skills effectively, and create opportunities for career growth. Ultimately, mastering marketing yourself will help you achieve your professional goals and reach new heights in your career.

Welcome to school2life!

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