The Course
Diving straight into the bustling world of personal branding, this course is your ultimate playbook for navigating the twists and turns of the job search.
What You Will Learn
When I first put this course together, I was laser-focused on providing you with the practical tools and insights you needed not just to step into the job market but to truly shine. It's all about laying down a solid foundation and demystifying the process of marketing yourself effectively.
In this course, I have created a roadmap to help you articulate your unique value, cultivate a personal brand that resonates, and master the art of networking both online and offline. I've meticulously organized every module to reflect real-world scenarios and included actionable steps that you can take immediately. I'm excited for you to dive in because I know just how empowering it is to have a sense of direction and clarity when you're on the cusp of launching or elevating your career.
You’ll Master:
1. Personal Brand Clarity
- Identify your unique value proposition
- Define your strengths and differentiators
- Craft your career positioning statement
2. Strategic Career Storytelling
- Turn scattered experiences into a cohesive narrative
- Position pivots as strengths, not weaknesses
- Answer “Tell me about yourself” with impact
3. Resume, Cover Letter & LinkedIn Positioning
- Optimize language for visibility and credibility
- Highlight measurable impact
- Align your digital presence with your goals
4. Interview & Advancement Strategy
- Communicate value with confidence
- Frame accomplishments strategically
- Position yourself for promotion
5. Long-Term Brand Growth
- Build a professional reputation intentionally
-
Create visibility in your field
Curriculum
Self-Directed Course: Marketing & Branding Yourself. Explore Professional You, Personal Branding, Self and Relationship Marketing, and More
Available in
days
days
after you enroll
- Marketing & Branding Yourself for Career Success (1:47)
- Brand Exploration: Assess brand attributes and customer experience (3:17)
- Professional You & the Essesnce of Your Personal Brand (4:25)
- Understand the Job Search Process (5:28)
- Stage 1: Organize Your Search (8:11)
- Set-up your WIP Spreadsheet: Your Job Search GPS (6:10)
- Stage 2: Self-Assessment, Prioritize Your Skills & Explore Interests & Hobbies (6:13)
- Stage 3: Job Assessment: Identify Realistic Companies & Jobs to Pursure (3:04)
- Stage 4: Define Your Brand Story: Resume Styles, Preparation Tips, Outline Development & Structure (23:40)
- Launching Your Brand: 10 Steps to Creating a Stellar LinkedIn Profile (9:01)
- Stage 5: Marketing Yourself: Cover Letter Format, Tactics & Strategies (8:30)
- Stage 6: Building Your Brand Community: Networking - Creating, Managing & Maintaining Your Professional Network (5:42)
- Tell Me About Yourself: Create Your Elevator Pitch (5:53)
- Networking Strategy #1 Network Introduction Request Email (9:01)
- Networking Strategy #2: Campaign for Yourself (5:08)
- Networking Strategy #3: Informational Interviews (THE BEST STRATEGY) (9:12)
- Stage 7: Research to Find Open Postions (2:33)
- Stage 8: Apply Apply Apply (6:22)
- Stage 9: Interview Process and Types of Interviews (15:12)
- Interview Questions, Answer Strategies & Additional Guidence (7:42)
- Realistic Salary Expectations & Salary Interview Question (10:38)
- Stage 10: Your Last Impression: Tactic & Strategies for Creating Impactful Correpondence (2:56)
Instructor
Susan Newman is an experienced educator and marketing professional who has been instrumental in guiding thousands of individuals through the transition from academic environments to the bustling world of modern careers. With a rich background in both entertainment and experiential marketing, Susan's expertise bridges the gap between the evolving job market and personal branding, ensuring that her students not only understand the value of their experiences but also how to market themselves with sophistication, relevance, and confidence, both today and in all their career pursuits.
Her passion for the subject is evident in her dynamic teaching style, which encourages learners to think creatively and strategically about their personal brand. Susan's involvement in the "school2life: Marketing & Branding Yourself for Career Launch, Advancement & Pivots" course stems from a steadfast commitment to helping people at various stages of their careers to harness the power of self-assessment and marketing to stand out in a competitive job market, pivot to new fields, or climb the corporate ladder. Her ability to connect with students and professionals at all levels and inspire them to embrace their unique stories has made her an invaluable resource for anyone looking to make their mark on the world.
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